Marketing Director
Duties may include:
* Initiate the concept, development, coordination, conduct, and evaluation of marketing, outreach, public awareness, public and news media relations, and other promotional efforts.
* Plan and manage marketing, community, and communication outreach programs designed to increase public awareness and ridership.
* Develop outreach activities and events designed to achieve strategic priorities for internal and external audiences; determine advertising channels according to demographics.
* Support integration of federal, state, and local policies to develop an effective public relations program.
* Develop and implement marketing initiatives based on project objectives; prepare reports based on collection of data; recommend project improvement based on feedback and analysis.
* Plan, write, and edit written materials for advertisements, news releases, brochures, pamphlets, promotional events, campaigns, internal communications, and other public information.
* Oversee Agency brand management including all graphic and style elements.
* Create and deliver presentations to business and residential communities to promote education of Agency programs.
* Assist in scheduling, negotiating cost, and purchasing media space and time.
* Select, supervise, train, motivate, assign, evaluate, and counsel staff; take corrective action as needed.
* Oversee customer service functions including department travel training activities, collateral material development, reporting procedures, and eligibility determinations.
* Develop, monitor, and manage budget items related to department; develop and review cost estimates for marketing and public relations services; research and analyze data for cost effective improvements.
Skills needed:
* Principles, practices, and trends of public administration and intergovernmental relations.
* Principles, techniques, and methods of effective public communications, public relations, news media communications, and community outreach.
* Analyze and interpret difficult policy and legislative issues and ensure accurate presentation.
* Utilize contemporary publication and presentation methods.
* Speak effectively before governmental and legislative bodies.
* Define challenges; develop, evaluate, recommend and implement "best course" alternatives.
* Communicate ideas and concepts effectively through presentations to small and large audiences.
* Focus on mission and strategic goals while responding quickly to changing internal and external influences.
* Prepare and manage departmental budgets.
* Establish and maintain cooperative working relationships with the public and media relations.
* Reason logically; be creative and take initiative.
* Demonstrate success with the power to influence, negotiate, and resolve conflict.
* Learn new technologies, policies, procedures and guidelines established by professional organizations and/or governing agencies.
* Utilize office equipment and other relevant technology (software and systems) to meet business needs.
* Understand, follow, and communicate clearly and concisely, both orally and in writing.
* Work as a team member and independently; effectively apply organizational and time management skills; meet deadlines and comply with Agency policies.
* Exercise sound judgment in making decisions.
* Focus on tasks and recall details; handle frequent interruptions.
Apply today by submitting a profile at www.manpower.com and then call/text (509) 321-4697 or email
[email protected]