Communications Specialist


Admin and Secretarial

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Branch Information

Washington DC Metro - (USA) 1000 Wilson Boulevard Suite M730 VA Arlington , VA 22209-3927 Phone : 703-243-7121



Job Description

Communications Specialist

Job Description

Approximately 30 Hours Per Week

The Communications Specialist is responsible for implementing the messaging and marketing strategy for Saint John's Lutheran Church in Alexandria, Virginia. Your understanding of technology and digital media trends will be invaluable as we empower you to develop new tools to help our congregation engage with God's Word and His people online.

The person will work closely with the Messaging Lead in establishing communication strategies based on relevant digital trends and data analytics in support of organizational goals. They will oversee the church volunteers to ensure successful execution of digital initiatives.

The Communications Specialist will:

Lead strategy for all digital platforms: livestream, social, web, app, podcasts, etc.

Integrate on-going analytics to optimize communications and media strategy

Manage volunteer digital team members and the digital team project management calendar

Develop a social media strategy for each channel that is in alignment with Mariners goals

Help recruit and empower a team of volunteers to expand Mariners marketing & digital presence in the Saint John's community and into Northern Virginia

Ensure seamless handoffs from digital initiatives to ministry leaders/registrations/etc.

Ensure messaging initiatives are translated effectively to engage the SJLC congregation and our neighbors

Work in partnership with the Messaging Lead and the Congregational Council, overseeing the advancement of our web and engagement development

Use analytics to ensure targeted communications through digital and messaging channels


The Communications Specialist will have:

* Associate's degree in Communications or a related field

* 3-5 years of experience in marketing, communications, or digital field

* Experience with leading teams

* Technical experience in a variety of digital channels

* Experience developing and implementing social media marketing frameworks

* Experience working with data analytics

* Experience working in a PR/Communications firm environment preferred

* Oversight of website development, redesign or mobile app preferred

* Proven ability to manage time and multiple priorities while driving towards excellent results

* Excellent communication skills