Digital Marketing Lead



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Branch Information

Kenosha, WI - (USA) 7519 60th Avenue Suite 120 WI Kenosha , WI 53142 Phone : 262-694-2759



Job Description

Seeking a Digital Marketing Lead for a contract position lasting through 7/2021, working for a client in the insurance/financial services industry, located in downtown Milwaukee, working remote initially.

We're looking for a Digital Marketing Lead who can elevate our Talent Brand and define our digital presence. In this role, you will collaborate with the Talent Acquisition and Talent Brand teams to deliver digital marketing strategies through integrated campaigns from ideation to creation and implementation.

What you'll do:

* Plan, develop and implement digital marketing strategy and campaigns to amplify talent brand to attract diverse talent pools.

* Lead marketing campaigns from ideation through execution and implementation

* Monitor and evaluate online media campaigns. Mentor team members in Home Office Talent Acquisition/University Relations teams on incorporating Social Media into recruiting practices

* Develop talent brand social media strategy and oversee accounts

* Maintain consistent brand messaging throughout all platforms

* Work alongside the Design Lead to develop content that improves the perception of the client as an employer of choice

* Analyze metrics and platform data to continuously refine our strategies and content for better performance, measuring and reporting on the effectiveness of our content in digital initiatives

We are a newly forming Talent Brand dedicated to elevating client's presence and perception in the marketplace. We are passionate storytellers, creative collaborators, and detail-oriented makers who are redefining our digital presence. We are looking for someone with a bias for action; a sense of drive, ownership, and accountability; and the ability to organize, prioritize, and manage multiple projects at once. Does this sound like you? If so, we'd love to meet you!

How this role fits into the org and team


* Proven expertise leading digital campaigns, including knowledge of how to optimize content to drive maximum engagement on those channels and how to leverage analytics tools to evaluate and manage performance

* Expertise building and refining digital media strategies based on competitive and audience research

* Proven track record of taking work from concept to final execution within deadlines

* Exposure to web design, web development, SEO. SEM a plus

* Proficiency in American English

* Openness to feedback and consultation, strong communication and presentation skills

* Desire to work in a fast-paced environment, balancing priorities and working well independently

* Strong collaboration, partnership, and support skills

Nice to haves for the role

* Experience in Talent Acquisition or University Recruiting

* Digital design experience

* Copywriting experience