Marketing Consultant

Industry

Financial Services

Advert ID

USA_605981

Location

Wisconsin

Job Type

Contract

Hours

Full-Time

Salary Range

USD48.00-49.00/hr

No. of Openings

1

Branch Information

Kenosha, WI - (USA) 7519 60th Avenue Suite 120 WI Kenosha , WI 53142 Phone : 262-694-2759

ContactNumber

262-694-2759

Job Description

Remote position



This position is for you if you have a passion for data-driven marketing, as well as distribution, channel, and media strategy to develop and activate audiences. The ideal candidate has experience owning performance based digital advertising campaigns either client side or agency side. This role will lead our digital media team to drive acquisition (leads) and have a proven track record of driving growth across channels including paid search, paid social, programmatic, and innovative new channels.



Responsibilities:

* Experience managing an in-house digital marketing team or agency team focused on performance metrics with aggressive KPIs and targets

* Start up or entrepreneurial approach is preferred with proven examples of being nimble/agile in a fast paced, ever-changing environment.

* Develop highly targeted omni-channel distribution strategies inclusive of tactics such as paid social, programmatic native content syndication, display advertising, video advertising, etc. to drive digital leads through client owned channels.

* Monitor campaigns on a regular basis and make performance optimizations as needed to stay within set monthly budgets and achieve KPI goals.

* Aid in managing and maintaining audience segments across campaigns and platforms.

* Lead the 3 Media Managers currently running day to day performance across paid social, paid search and digital partnerships.

* Partner with organic social team to develop follower acquisition campaigns.

* Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.

* Contribute to other discipline leads (creative, content, product, analytics, etc.) to ensure paid media integration across projects.

* Liaise with compliance team for pixel implementation and act as an escalation point for any issues or situations that arise.

* Work cross-functionally and manage relationships with internal and external partners, including key platform partners and vendors. Contribute to assessment and POV of tools and partners.

* Collaborate with other members of the social team to manage multiple lines of messaging on content calendar

Requirements:

* Bachelor's degree or equivalent agency or client work experience.

* Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.

* A minimum 8+ years proven track record running performance media programs.



KNOWLEDGE, SKILLS & ABILITIES

* Strong understanding of social media platforms, social tactics and strategies that generate leads and paid social measurement opportunities

* Clear understanding of media attribution

* Ability to recognize good creative/content for social

* Ability to recommend innovative ideas that ladder up to objectives.

* An analytical thinker who uses data and insights to develop lead-generating tactics

* Strong communication and interpersonal skills, with an ability to collaborate across multiple teams.

* Ability to navigate complex compliance concerns.



ManpowerGroup recognizes the importance of providing an accessible and barrier-free environment. We are committed to creating a welcoming, fair and inclusive environment by offering equal opportunity to access our services. At ManpowerGroup, we are committed to providing accommodations, and will work with you to meet your needs.